Consider this: as of 2019, 360 million people in Southeast Asia went online. Instagram Instagram's user count has grown to over 1 billion and still counting, making it one of the best social media channels for e-commerce business. 74% of Japans internet users are on social media as of 2021, an increase of almost 5% compared to 20204. As long as that stores products are of good quality, have a wide range of goods available, and have responsive owners and customer service, that is. Founded in 2016, Ayoconnect is Southeast Asia's largest Open Finance API platform. to incorporate the statistic into your presentation at any time. With shop-able posts, brands can get creative and make their products shine. of its internet users bought something within the survey period, while mobile usage outpaced desktop-based shopping at 64% versus 44%. Cambodia [1]Conversational commerce surging across Southeast Asia Owned by Alibaba Group, Youku is one of the most popular video hosting and streaming platforms in China, alongside TikTok (Douyin in China) and Bilibili. QQ has various additional features, including games, music, and a news feed. Get full access to all features within our Business Solutions. In GWIs ongoing study of digital behaviours across 47 of the worlds top economies, the Philippines consistently comes out top in terms of time spent using the internet. The platform has already reached over 584 million users and is often seen as Chinas most influential social network. Explore Malaysia digital marketing opportunity brought by increased internet usage and robust economic growth. The number of social media users in Thailand at the start of 2022 was equivalent to 81.2 percent of the total population, but it's important to note that social media users may not represent unique individuals (see our detailed notes on data to learn why). Statista assumes no Instagram and YouTube quickly jumped on the bandwagon, and now we have reels and shorts, which are extremely popular in Asia. Top 7 Social Media Trends in Asia in 2023, Ready to level up your brand's social media game in Asia? You need at least a Starter Account to use this feature. Currently, you are using a shared account. For example, you can reach 100 percent of South-East Asias Facebook users aged 16 to 24 on at least one other social media platform, and the same is true for the users of Instagram, TikTok, and Twitter. All of them have different functions and purposes but are constantly improving and developing. However, plenty of other platforms do attract large numbers of young adults, and Instagram attracts almost as many 16 to 24s as Facebook does across those larger South-East Asian economies. Facebook will remain on top, but TikTok, Instagram, and Snapchat are making waves. There are 9.7 million active social media users in the country, and 9.2 million of them can be reached by Facebook ads. 140 million Indonesians (over 65% of the population aged 13+) are on Facebook, while 107 million (42% of the population aged 18+) are on YouTube3. Consumers in Asia want to trust the brands they buy from, and they're more likely to do so when they see real, personal experiences from other customers. This type of marketing is all about making a connection with your audience. SNOW is a South Korean messaging and multimedia app. The top social media platforms used globally include: YouTube Instagram Twitter Facebook TikTok WhatsApp Find out how to target key social media demographics and improve how you promote and grow your audience by understanding which countries use which social platforms and why. Topics Social Media Users Social Media Usage Asia-Pacific Southeast Asia READ NEXT spend the most amount of time on social media per day across APAC, 89.3% of the entire South Korean population, https://datareportal.com/reports/digital-2021-india, https://datareportal.com/reports/digital-2021-indonesia, https://datareportal.com/reports/digital-2021-japan, https://datareportal.com/reports/digital-2021-thailand, https://www.facebook.com/iq/insights-to-go/tags/thailand, https://datareportal.com/reports/digital-2021-taiwan, https://datareportal.com/reports/digital-2021-south-korea. And let's just say, the money is rolling in with China accounting for a whopping 80% of TikTok's total revenue. Client-only email newsletters with analysis and takeaways from the daily news. You need a Statista Account for unlimited access. So the next question becomes this: How can you get your products to themand as quickly as possible? statistic alerts) please log in with your personal account. Whether you're in the B2B or B2C space, TikTok is a fantastic way to reach a wide audience. Also, eCommerce is the king here, with 30 billion app sessions over six months (and with Tokopedia as the top-performing marketplace). [Online]. Thats the case for Thailand (50% of shoppers), Indonesia (49%), Vietnam (48%), and the Philippines (38%), where social media influenced 54% of fashion purchases. Global social networks ranked by number of users 2023, Number of global social network users 2017-2027, Social media: global penetration rate 2023, by region, Internet penetration SEA 2022, by country. Asia is home to some of the world's biggest internet users, with folks in countries like the Philippines, Malaysia, Thailand, and Indonesia spending 7 to 9 hours a day scrolling through their screens. The overwhelming popularity of Facebook in the region has led to four Southeast Asian countries appearing in the top ten of largest advertising . Which social commerce platform should you use in your country? Proprietary data and over 3,000 third-party sources about the most important topics. But theyre not just browsingtheyre shopping (or contributing to their countrys internet economy, predicted to hit US$130 billion by 2025). Lets dig a bit deeper into the data to find out. As a Premium user you get access to background information and details about the release of this statistic. Find your information in our database containing over 20,000 reports, citizens of the Philippines spent the longest time on social media per day, internet users all over the Asia-Pacific region stating they use social media for work purposes, social media market in the Asia Pacific region. But its numbers also have a better distribution across platforms. And, guess what? But fear not! Access to this and all other statistics on 80,000 topics from, Show sources information Learn more about how Statista can support your business. Published by S. Ganbold , Jun 30, 2022. Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce. LinkedIn did slightly better than Twitter with 370,000 reached users via ads. The big players, like BIGO and Kitty, tend to be backed or owned by Chinese firms. The blog Geeks in Cambodia offers pros and cons for this situation. Well start off with a quick look at the global state of digital for context, before going on to look at the specific behaviours and preferences of South-East Asias young adults. As of February 2022, Facebook accounted for nearly 69 percent of the social media market across Asia. That's why we've put together a list of the top social media marketing trends and strategies in Asia that are shaping the market in 2023. For this group of platforms, only YouTube can claim any unique users amongst this demographic, but even then, that unique audience only accounts for 2 in every 1,000 users. It also ranked first globally with the most mobile downloads of Whatsapp and Tiktok in 2020. However, YouTube usage is catching up. With Facebook Shop, Instagram Live Shopping, Tiktok Shops, and Product Pins from Pinterest, shopping is as seamless as it gets. In, StatCounter. Ready to level up your brand's social media game in Asia? Instead, you can focus your efforts on 1 or 2 of the larger platforms, safe in the knowledge that youll still have the opportunity to reach the majority of the regions younger internet users. It's where people go to research brands, discover new products, read reviews, and even reach out to companies directly. This is one of the topics that we explore in our ongoing series of Global Digital Reports, but the findings for South-East Asias young adults are particularly insightful. We also examine user trends among the major international platforms and those in China. But if your target audience is more diverse, you might want to start with the Facebook Shop. It is important to note that there is localized preference such as Line with a whopping 86% usage in Thailand and Zalo with a respectable 77% usage in Vietnam. The majority of these (445 million/99.5%) access social media via their mobile phones. Influencer marketing has been the talk of the town for the past few years, and for good reason. The app has seen plenty of successful marketing campaigns and is considered one of the most effective marketing platforms. The pandemic brought a surge in TikTok's popularity, as people were looking for new forms of entertainment. Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, 11 Times SquareNew York, NY 100361-800-405-0844, 1-800-405-0844ii-sales@insiderintelligence.com. New Instagram features are always being added to the platform, but the latest changes are interesting enough to get more than a few people talking. PayPals Asian social commerce report notes that: No wonder 69% of Philippine merchants not doing social commerce are looking to get in on the action. QQ works best on desktops and is mainly used to send emails or share files. By April 2018, more than 150 million Instagrammers were connecting with businesses each month.. Singapore, Malaysia, Philippines, and Thailand top the charts in the number of times shopped online in a month. Vertical videos are a real game-changer, and TikTok deserves some credit for starting this trend. Many Filipinos use it to gather news and current events. Facebook is also a hugely dominant platform in the country, with almost 74 million users as of 2019. In 2023, there's no denying the huge potential of S-commerce. But with that, thanks very much for joining me today I hope you found this session useful, and I look forward to seeing you again sometime soon, somewhere across the internet. That's why UGC is such a valuable tool. Suddenly, the lockdown created a whole new breed of TikTok influencers, who are now thriving on the platform. It is a picture-sharing social media app that allows users to take, edit, share pictures and follow content. Plus, shop ads are personalized based on a consumer's social media activity, making it easier to reach a targeted audience. Some of the biggest hits with consumers are audio content, micro-influencer marketing, branded messages, short-form videos, and user-generated content. Get ready to take your marketing to the next level! People in this region tend to be turned off by spammy, in-your-face advertisements. By highlighting your brand's values and using storytelling techniques, you can tap into people's emotions and build a strong connection with them.

All Of The Following Are True Regarding Gerrymandering'' Except, Articles T